Diagnose your weaknesses

and minimise your competitor vulnerability

This short, powerful FREE VIDEO SERIES walks you through the key themes of Key Account Management (KAM) & why a robust KAM strategy is a business lifeskill you need to have. It is a quick temperature check on how you, your business & your team fare on having the systems, skills & strategies to safely guard your top customers from competitors.
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Do any of these statements sound familiar to you?

  • You are worried about the impact of the current climate on your most important customer relationships

  • You are concerned that you are heavily reliant on the revenue from a small number of accounts

  • You are stressed that new business & customer growth strategies have become frantic & lack the ability to be systematic, scalable & repeatable

  • You fear that you are far too reliant on individuals in your team (where does the true customer relationship sit - with your brand, or with the team member?)

What's covered in the series?

Identify ideas for improvement within minutes in short, bitesize videos.

  • Health Check Introduction

    Key Account Management is a business basic & should be beautifully simple. Of course, the things that are simple, are never usually that easy. Meet your KAM Consultant, David Ventura.

  • KAM Culture

    The importance of building a KAM culture in your business & the clarity required to engage the wider team. ‘Culture’ is the attitude & behavioural characteristics of a particular group.

  • Hopium Addiction

    Between an objective & a result there is a gap. Fill that gap with confidence, instead of "hope". Stare failure in the face & look at the dangerous addiction that kills sales. Do you have a Hopium Addiction?

  • Perception vs Reality

    How can you establish your key customers' perceptions of you beyond a standard survey? How much do you really know about how the customer perceives you, your business & your team?

  • Robust KAM Plans

    If your most valued team member, the account manager who has developed & maintained the relationship with your #1 customer, left the business today, would you be in a world of pain tomorrow?

  • Are you the REAL CEO?

    Introducing a true KAM culture in the business is an organisational change project. KAM starts at the top or it simply won’t start. It doesn't have to be the Chief Exec, but must be led by the top.

Meet Your Series Host

David Ventura is your host through this video series. He is a specialist in training, educating & consulting on practical strategies for harnessing the power of Key Account Management (KAM) in SME’s today. David is the principal KAM Consultant and Managing Director of KAMguru.com.
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David Ventura, KAM Consultant

Skills, Systems & Strategies

by Marie Owen, Founder & CEO, LS Productions

“Engaging KAMGuru to assess our KAM Culture & hone our strengths has been a Godsend! My team are fantastic, but as Chief Exec, I knew that we can always do better with our account management & business development. The skills, systems & strategies that KAMGuru have shared with us have already made a huge difference & my big hairy goals for our 5-year plan are still in sight!”

Engaging, Adaptable Delivery Style

by David Buist, COO, Green Duck

“My team & I were very impressed with the KAMGuru Health Check session. David’s engaging & adaptable style kept the room on board & interested throughout the duration of the session & he handled audience participation perfectly. As a team we found the key account & relationship management techniques particularly relevant to our business. David was able to illustrate the benefits of a more consultative approach (versus the traditional commodity selling) which the team found particularly eye opening.”

Great Rapport Building With Team

by Kevin Payne, UK Sales Director, Routeco

“KAMGuru’s KAM training was highly engaging from start to finish. It was evident David had thoroughly understood our business in preparation for the training. He immediately built great rapport with the group making it clear from the start that the training was relevant to them & not just another generic course to tick a box.“